ABOUT FILIPINANEXT

J. Walter Thompson prides itself in being pioneers, especially in ways of thinking and working. We are always looking towards what’s next.

Having created Strategic Planning, it has always been in our roots to understand people on a deeper level. Through our continued research, J. Walter Thompson recognized women to be the largest consumer category in the world. This gave birth to our global insight study and index about them, called Female Tribes.

J. Walter Thompson Manila took inspiration from the global initiative, and brought it closer to home. This year marked the start of our annual insight study about the modern Filipina, and where she is headed next — thus the name FilipinaNext.

TOP 15 DATA

With our studies, we found that with female role models, 41% of Filipinas are more motivated to take risks they otherwise would not have taken; 40% are more motivated to become more ambitious; and 33% are more motivated to go to school and further their education.

We also found that 94% of women agree that it is important for women to step up as mentors for younger women.

These findings pushed us to take our studies to the next level, with Babaelang – a mentorship program designed by Filipinas to empower Filipinas.

Babaelang arose as we dug deep into the role of Filipinas in our society. We remembered that during pre-colonial Philippines, there were wise and prominent figures, called for a higher purpose, the Babaylan. Most of which were women who held social and spiritual powers; used to heal, teach and give guidance.

J. Walter Thompson’s mentorship program, Babaelang, is meant to do just that — give guidance to fellow Filipinas who want to pursue advertising.

PRESS

The anatomy of the modern Filipina. In 1887, the great Jose Rizal introduced the beautiful Maria Clara as his virtuous and self-effacing heroine in Noli Me Tangere.
It’s a great time to be a woman, says modern Pinays. Move over, Maria Clara: the fragile Filipina heroine from Jose Rizal’s Noli Me Tangere may have been the portrait of an ideal woman back in the day, but in this age of self-expression, independence, and unlimited opportunities, modern Pinays have found their voice, power, and purpose in life—and they’re not afraid to use them.
J. Walter Thompson Manila launches women's insight report "Filipina Next" and "Babaelang" mentoring program for college women. J. Walter Thompson's proprietary Female Tribes research on women around the world examines women's attitudes to everything from career, ambition, religion and finance to sexuality, looks, attractiveness, parenting and health.
JWT Philippines Unveils FilipinaNext Study. On Wednesday, March 8, International Women’s Day, JWT Philippines launched FilipinaNext. The study, designed to help the agency and its clients unlock the potential of “female capital,” dissects the unique behaviors, beliefs and wants of the modern Filipina.
 — JWT Worldwide
JWT FilipinaNext study reveals there has never been a better time to be a woman. Move over, Maria Clara: the fragile Filipina heroine from Jose Rizal’s Noli Me Tangere may have been the portrait of an ideal woman back in the day, but in this age of self-expression, independence, and unlimited opportunities, modern Pinays have found their voice, power, and purpose in life—and they’re not afraid to use them.
58 percent of Filipino women delay marriage and kids for career. Most Filipino women believe there has never been a better time to be a woman and that femininity is strength, according to research made by global marketing communications brand J. Walter Thompson (JWT).
 — INQUIRER.net
Lea Salonga named one of Filipinas’ top 3 role models. Majority of Filipinas look up to celebrities for inspiration, according to the results of a recent nationwide survey released in time for International Women’s Month.
 — Philstar.com
In Asia, Filipinas are the least likely to experience sexism. Did you know that in the Asia Pacific region, Filipino women are the least likely to experience sexism (read: discrimination, prejudice, stereotyping against women on account of sex)?
 — Philstar.com
Survey reveals Pinays' top female role models. It seems that Filipinas are having a hard time looking for someone to emulate in the local entertainment industry.
 — ABS-CBN
In Focus: This Study Shows That The Modern Filipina Is More Empowered Than Ever. Have you noticed how the Filipina is slowly evolving from the passive “Maria Clara” stereotype and is growing into a stronger and more powerful woman of the world? A leading ad agency just released a study that shows us how female empowerment has been performing in our country—and you will be amazed with the results!
 — ABS-CBN
FilipinaNext: No better time to be a woman than now. The age of Maria Clara Filipinas has come and gone. With the quick and steady rise of women empowerment in the country, the portrayal of the Filipina as meek and unresisting is staying in history books as a distant memory, never again to be revived.
 — PeopleAsia
Own Worst Enemy, Own Best Mentor: Filipino women and the astonishing insights of J. Walter Thompson's FilipinaNext study. Women are the largest emerging market in the world. The global incomes of women will grow from $13 trillion in 2013 to $18 trillion by 2018 and that incremental $5 trillion is almost twice the growth in GDP expected from China and India combined, notes the latest findings of J. Walter Thompson's Women’s Index, a proprietary research first commissioned in 2015 across nine markets.
In Focus: These Modern Filipina Leaders Run The World They Choose, And Have A Message To Young Girls. Gone are the days when women were relegated to traditional, domestic roles or were considered secondary to their male counterparts. Modern Filipinas live in a world of endless opportunity, and are embracing their empowered selves to be heard and make a mark wherever they choose.
 — ABS-CBN
Now is best time to be a woman in ph. Now is the best time to be a Filipino woman—and to be a role model to the young ladies poised to become the next generation of empowered Pinays.
 — INQUIRER.net
5 Crazy Myths About The Modern Filipina (And What You Should Actually Know About Her). How do you keep up with the modern woman, the ones that are brave, strong, intelligent, empowered, and oh so sexy all at the same time? Gentlemen, here's a list of myths and stereotypes that you should trash because, heck, these days if you want to attract a real woman, these are the things that you should be doing.
The Modern Filipina Is More Empowered Than Ever, and This Study Proves It. If you've always been curious as to how far women empowerment has gone in the Philippines, then wait no more. A leading ad agency has conducted a study that proves our unbelievable progress!
 — Preview
Here's Why the Filipina Mom of Today Is a Superwoman. What are you like, mom? Hardworking? Independent? Do you handle the family budget? In celebration of International Women’s Day, here’s an overview of the state of Filipina moms today.
More than half of Filipinas would choose career over getting married: Survey. Getting married is not on top of the list of every Filipina, a new survey showed.
 — MSN
58% Of Pinays Would Delay Marriage To Focus On Their Career. One of the most significant findings was that 58% of Filipinas said they would delay getting married or having kids to pursue their chosen career.
 — COSMO.PH

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